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Hasselblad 3FR
The raw format for Hasselblad's legendary medium format cameras.
3FR is the proprietary raw image format used by Hasselblad cameras. It is designed to capture the immense amount of data produced by medium format sensors, which are significantly larger than full-frame sensors. 3FR files are compressed to save space on the memory card. When imported into Hasselblad's Phocus software (or other compatible editors), they are typically converted into the uncompressed FFF format for editing.
3FR files contain 16-bit sensor data. This high bit depth is crucial for medium format photography, which prioritizes color accuracy and tonal gradation above all else. The format is TIFF-based but heavily customized. It includes specific metadata for Hasselblad's lens corrections (DAC - Digital Auto Correction), which are essential for achieving the optical perfection the brand is known for.
Hasselblad introduced 3FR with their H-system digital backs. It remains the standard capture format for their H and X system cameras.
AVIF (AV1 Image File Format)
The royalty-free successor to WebP, offering the world's best compression for the web.
AVIF is the cutting-edge image format derived from the AV1 video codec. Developed by the Alliance for Open Media (AOMedia)—a consortium including Google, Netflix, Amazon, and Microsoft—it was designed to be the ultimate royalty-free format for the web. AVIF offers significantly better compression than WebP, which was already better than JPEG. It supports features that WebP lacks, such as 10-bit and 12-bit color depth for HDR (High Dynamic Range) images, and it produces fewer compression artifacts at low bitrates. While encoding AVIF files takes longer than other formats, the bandwidth savings are substantial, often reducing file sizes by 50% compared to JPEG.
AVIF uses the HEIF (High Efficiency Image File Format) container structure but encodes the image data using the AV1 video codec. This allows it to use advanced video compression techniques like intra-frame prediction to squeeze image data down to incredibly small sizes. Unlike WebP, which is limited to 8-bit color, AVIF supports 10-bit and 12-bit color depths, making it the first viable web format for HDR photography. It also supports 4:2:0, 4:2:2, and 4:4:4 chroma subsampling, allowing for sharp text and graphics even with lossy compression.
The AV1 video codec was released in 2018 as a royalty-free alternative to HEVC (H.265). The AVIF image format specification followed in 2019. Adoption was rapid compared to previous formats. Chrome added support in 2020, followed by Firefox in 2021. Apple added support in iOS 16 and macOS Ventura (2022), completing the 'universal support' puzzle much faster than WebP did.
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